It's not every day the most iconic city in the world wakes up to a new football club. One with not just players, but with legends like Andrea Pirlo, David Villa and Frank Lampard.
But how do you tell millions of New Yorkers, with hundreds of different cultures, this is the team they should start supporting? How do you build a fanbase from scratch for a sport that's not particularly popular in the US?
By uniting them with the one thing that represents them all; their love for the city they live in. That's how #SupportYourCity was born.