In light of recent events surrounding the pandemic, MassMutual has created a new life insurance program. Totaling up to $3 billion in insurance coverage, MassMutual HealthBridge is specifically for healthcare workers in Massachusetts and Connecticut fighting the COVID-19 pandemic. The brand philosophy—Live Mutual—is predicated on helping each other, and in this instance, it’s about helping protect the financial security of those protecting us.
To inform healthcare workers of the new program, we looked to the best demonstrations of thanks in our communities. Where some draw, some write, and some clap, MassMutual can show thanks in its own way—by paying the life insurance premiums for those on the front lines.