When people thought Google, they thought search. However, Google was constantly innovating, constantly bringing exciting new technologies to the world. The problem was people didn’t know about these advances, and even if they did, they didn’t understand the role this technology could play.
Who better than the people who don’t use the technology to explain to others how and why everyone should? Consumers invented their own demos to show just what Google technology could do. One tech demo was pitted against another until the world was informed and entertained.