In the history of sneakers, no other has reached the iconic status of Superstar.
For the next chapter of the shell-toe’s story, Prada, the ultimate luxury-maker, set out not to change its narrative, but to perfect it—crafting the white leather symbol in its own factories in Italy, with the highest-quality materials, manufacturing practices, and principles.
It was a radical overhaul, with a considered outcome. Proving that this collaboration was about one thing: CRAFT OVER EVERYTHING.
To honor the level of craftsmanship that went into the making-of this Superstar (and bag—neither would be sold separately), we created a campaign that was made entirely by hand.
In a miniaturized version of the Prada factory, the process unfolded from start-to-finish—the emphasis on the role of the disproportionately large hands as they crafted the new Limited Edition products.
A massive effort, for the tiniest details. A deft hand at the core. Craft over everything. Prada for adidas Originals.
Launching in FW19–and selling out minutes later.