adidas Basketball
Chapter 01: Remember The Why
Silence the noise. Return to your roots.

Although once a staple in the game, adidas Basketball has been forgotten on the court. 

Long overdue for a reset, we stripped away the hype, polish, glitz and celebrity that the category has become synonymous with and returned the brand its roots—the court. 

Remember the Why is the first chapter of a monumental resurgence. It’s told through the collection, which is a radically simplified, refined body of apparel and sneakers; and it’s told through the story of an unknown hooper as he goes from the height of success with all its distractions, back down to the court where it’s nothing but you, the ball, and a hoop. 


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