In 1984, FORUM stepped onto basketball courts and changed the sport’s culture forever. After a few years away, this classic silhouette was ready to embrace a new generation of open-minded individualists — those who Stay Open to whatever life throws their way.
To relaunch the FORUM, our campaign celebrates the spirit of unapologetic amateurism. It’s an ode to those who Stay Open to new experiences, different ways of thinking, and wholehearted experimentation.
To hero this idea, we created Open Forum — a long-form, episodic content series where creatives of different crafts meet to explore their passions and exchange ideas about what Staying Open has the power to do.
In the first episode, Jeremy Scott and Kid the Wiz of the litefeet dance crew, W.A.F.F.L.E., take a seat on the New York City subway to talk about what drives them forward. Directed by the electrifying duo, CLIQUA, this episode combines real, human conversation and bold, energetic visuals while framing up the Jeremy Scott’s long-awaited, comeback Originals collaboration on foot.