WHAT CAN YOUR
A platform with a mission - move the world to get more active.
Energy in. Energy out.
Coca-Cola, one of the world’s most powerful brands, stands for happiness. It wanted to put its influence to good use and have a positive impact on the world.
A healthy world is a happy world. And vice versa. Could people be inspired to put their Coca-Cola energy to good use? Could a collective be formed to trigger ideas that would result in more people moving, more people connecting, more people creating things and putting them out into the world to keep the cycle of inspiration going?
One example was the teenagers of Toronto using Coca-Cola bottle caps turn their city into a living and breathing musical instrument. The effort then directed Canadian teens to an online video contest to bring their own personal soundtrack to life using the environment around them and a few Coca-Cola bottle caps.