LEARN TO BOOK
THE TRIPADVISOR YOU’VE ALWAYS TRUSTED FOR REVIEWS, NOW LETS YOU BOOK YOUR HOTEL FOR THE BEST PRICE.
Although TripAdvisor is used by millions of travel planners for its selection of helpful hotel reviews and real travelers’ photos, it was not known for being a place where you could book the perfect vacation for the best price. People were reading the reviews on TripAdvisor, but were leaving the site to book elsewhere.
For the sake of the best trip at the best price, we had to change this behavior. People had to know that TripAdvisor was not just a stepping stone to a great vacation, but also the website that checks over 200 others to find the best hotel prices.
The campaign launched in June of 2015 and is currently running in seven countries across three continents.