Johannes Leonardo

Demo Slam

Unleashing the creativity of the public to generate awareness of the latest innovations.

The boring Tech Demo, boring no more.

When people thought Google, they thought Search. However, Google was constantly innovating, constantly bringing exciting new technologies to the world. The problem was people didn’t know about these advances, and even if they did, they didn’t understand the role this technology could play.

 

Who better than the people who don’t use the technology to explain to others how and why everyone should? Consumers invented their own demos to show just what Google technology could do. One tech demo was pitted against another until the world was informed and entertained.

By inviting a little bit of courage, creativity and fun; users were given the opportunity to push the role of technology in our lives and inspire the rest of us to use it in ways never imagined before. It democratized the traditional tech demo and brought Google’s latest innovations to the masses in the most user friendly of ways.

Transforming something few people were aware of into something the whole world cared about, usage of the latest innovations and user’s perceptions of the Google brand improved. From celebrities, scientists, soccer moms, teens and even sports personalities; everyone came forward to find new ways in which technology could make their world a little better.

"Chubby Bunny" - The Paul Brothers Demo Google Voice

"Extra Spicy" - Ordering Indian Delivery with Google Translate

"Stealing the Logo" - A group of artists steals the Google logo for their Demo Slam

"Realtime Karaoke" - A band composes a song using only results from Google Realtime Search

"Route 66" - Friends Take A Road Trip Without Leaving Their Apartment

"Rushmore" - Challenging Google Image Search

Online banners on popular websites like E! Online, New York Times, Youtube, IMDB, Urban Dictionary helped drive traffic to site.

Celebrities like Jimmy Kimmel even integrated slams into their act on-air, while sports personalities like Maria Sharapova, Amar’e Stoudemire not only made their own slams but also spread the word using social media.

Celebrities like Jimmy Kimmel even integrated slams into their act on-air, while sports personalities like Maria Sharapova, Amar’e Stoudemire not only made their own slams but also spread the word using social media.

To date the world has watched an equivalent of 17 years worth of educational tech videos.