Unleashing the creativity of the public to generate awareness of the latest innovations.
The boring Tech Demo, boring no more.
When people thought Google, they thought Search. However, Google was constantly innovating, constantly bringing exciting new technologies to the world. The problem was people didn’t know about these advances, and even if they did, they didn’t understand the role this technology could play.
Who better than the people who don’t use the technology to explain to others how and why everyone should? Consumers invented their own demos to show just what Google technology could do. One tech demo was pitted against another until the world was informed and entertained.
By inviting a little bit of courage, creativity and fun; users were given the opportunity to push the role of technology in our lives and inspire the rest of us to use it in ways never imagined before. It democratized the traditional tech demo and brought Google’s latest innovations to the masses in the most user friendly of ways.
Transforming something few people were aware of into something the whole world cared about, usage of the latest innovations and user’s perceptions of the Google brand improved. From celebrities, scientists, soccer moms, teens and even sports personalities; everyone came forward to find new ways in which technology could make their world a little better.
To date the world has watched an equivalent of 17 years worth of educational tech videos.