Who better to solve a problem than those contributing to it?
getting the public to care.
The GE Ecomagination Challenge was a 200 million dollar open innovation Challenge, seeking green energy ideas to power our world. How do you inspire people to come up with ways to protect our future?
Every morning millions of cars get stuck in traffic across US highways, burning 3 billion gallons of fuel each year. Contributing 333M tons of toxins annually. To get people thinking, they were reached exactly at a time when they found themselves as part of the energy problem - being one of the many millions of cars stuck in peak hour traffic. One of the oldest mediums, radio, was deployed to trigger driver’s and passengers imagination with ideas that had already been submitted to the challenge.