Choose Love Over Like
DID YOU KNOW LOVE IS A CHOICE YOU CAN MAKE EVERYDAY?
WE LIKE OUR JOBS. WE LIKE OUR BOYFRIENDS. WE LIKE OUR LIVES. HAVE WE FORGOTTEN THAT LIKE IS NOT LOVE? DIET COKE REMINDS US THERE IS A LIFE WE LOVE WAITING FOR US, AND THAT IT ALL STARTS FROM CHOOSING LOVE IN THE LITTLE THINGS.
The distinction between Like and Love is in the DNA of Diet Coke. For more than three decades, Diet Coke drinkers have had a genuine, passionate connection with the brand. A love that turned the Diet Coke can into a trusted, beloved companion to the everyday life of a generation.
Today, Diet Coke wants to use its presence in our lives to become the reminder of the one thing that made all the difference: that Like is not Love. One skims above the surface of your emotions, the other digs deep, and holds on. One is easy, the other one is worth the chase. One is everywhere, the other must be searched for.
This new voice of Diet Coke launched globally with a :60 anthem, inspiring a new generation around the world to Choose Love Over Like. Partnering with Grammy Award winning director Melina Matsoukas, we brought this rallying cry to life by celebrating the fact that Love, in all its shapes and forms, and is ultimately just one choice away from us.
"As a filmmaker, I liked the challenge of having to visually show that fine line between like and love. I found myself through the prep process, questioning my own daily routine - was I liking or loving? The opportunity to visualize that choice to others was incredibly exciting."Melina Matsoukas, Director