ORIGINAL IS NEVER FINISHED
When something is pushed far enough, it becomes original again. The brand that has re-interpreted its own classics -- from the Superstar, Stan Smith, EQT and the NMD -- to become the world's most successful sneaker brand, is now inspiring creative people the world over to release the shackles and do the same.
Sonnet is setting out to change the way people buy insurance, feel about their insurance company, and protect life's precious moments.
New York City Football Club taps into the grit of the city to unite all New Yorkers with its 'Support Your City' campaign.
the last encore
It is in its past that ADIDAS ORIGINALS finds the courage and inspiration to create its future. For the launch of NMD, its archive-inspired sneaker for the urban explorer, the brand returned to a dead music venue, the legendary TUNNEL, and resurrected it for one final act.
ADIDAS ORIGINALS has always looked back to find its way forward. For the return of GAZELLE, a sneaker which has been taken from style tribe to style tribe, chasing its meaning in culture with every exchange, the brand returned to an iconic '90s photo of Kate Moss - and threw out the rules of ownership.
MEET THE MOMENT
Be there in the moments that matter most to consumers.
Your future is not my future.
As a brand defined by its own creative courage, and by its unique point of view on creating the future by re-inventing the past, adidas Originals is inspiring a new generation not to follow, but to challenge the status quo of the future itself.
Become a Brain Builder
Empowering parents to transform everyday moments into brain building moments.
If you had an incredible TV service just waiting inside your PlayStation®, you’d use it, wouldn’t you?
To re-launch the iconic adidas Superstar shoe and re-establish its cultural relevance, we dared to question what it means to be a superstar in today’s world.
LEARN TO BOOK
The TripAdvisor you've always trusted for reviews, now lets you book your hotel for the best price.
New York City FC is a new club that stands by the motto #WeAreOne, so we decided to reveal our new kit directly to passionate supporters of the Club.
THE REFRESHING HABIT
Trident’s new campaign emphasizes how chewing regularly helps keep your mind “in the zone”.
Despite years of technological innovation, display ads were still perceived as a derivative medium, seen as creatively limiting and used to disrupt more than they were to connect, engage, or entertain. Getting the industry’s attention was one challenge, getting the industry to reassess the potential of the medium was another entirely.
DON’T JUST VISIT
The world’s largest travel site didn’t have the world’s largest recognition. To fix that, we had to change people’s travel planning behavior by making TripAdvisor a destination in its own right.
THE CHEW LIFE
Gum sales were down across the globe and Trident needed something different to reignite category growth. Introducing "The Chew Life."
When people thought Google, they thought Search. However, Google was constantly innovating, constantly bringing exciting new technologies to the world. The problem was people didn’t know about these advances, and even if they did, they didn’t understand the role this technology could play.
Choose Love Over Like
Have we forgotten like is not love? Diet Coke reminds us there is a life we love waiting for us, and that it all starts from choosing love in the little things.
Sprite exists for one thing - to quench thirst. Nothing more, nothing less. How could the product be true to itself while also finding a way to connect to teens?
WHAT CAN YOUR
Coca-Cola, one of the world’s most powerful brands, stands for happiness. It wanted to put its influence to good use and have a positive impact on the world.
Simple stories were told, while encouraging a new search behavior at the same time.
The world was lost without their favorite map on iOS. So when the highly sought-after Google Maps app was ready to be re-introduced to iPhone users worldwide, something had to be created to fuel the anticipation.
Ask Your Feet
The soccer world was reeling from a flurry of famous players who were injured and forced to sit out of important tournaments. Were the lightness of their football boots to blame? Was style being favoured over comfort, safety and performance?
Messages For Japan
Turning Google Translate into a platform to help rebuild Japan's spirit.
Pangea Day is the culmination of a worldwide initiative whose mission is peace through mutual understanding.
The 150th campaign served as a retrospective, aimed at showcasing Bacardi’s historic role in starting legendary parties; a toast to the brand’s past before we move forward and introduce its present and future.
Tumi were introducing a colorful range of bags designed for the traveler. Could the product be used to inspire a campaign and the traveller at the same time?
Changing the model: creating consumer awareness to drive retail demand.
tune in and
Making classical music relevant to a younger audience.
Clarins fragrance group were launching Womanity, the third Fragrance in their Thierry Mugler line, and they wanted to do it in a way unlike ever before.
Demonstrating Daffy’s value in everything we do.
Craft Your Character
The search for stories as rich and deep as our crafted Belgium beer.
CHANEL N°5 was named by Coco Chanel after her favorite number and launched on 5/5. How do you celebrate the anniversary of the classic fragrance and the imminent release of another iconic CHANEL N°5 film?
Ecomagination Challenge had a challenge of its own - getting the public to care.
Could World Cup matches be predicted based on the quality of the teams' accommodations?