A product leads the charge, inspiring a generation to be their true selves. The world is thirsty for you.
With ‘Sprite to Sprite’ we created 21 spots, to frame the tone of the entire brand. We brought to life the ‘Voice of Sprite’ and honored all of the bottles out in the world for staying true to who they are and confirming their role as a lemon-lime thirst quencher; nothing more, nothing less.
In similar principle to the TV spots, we needed to apply an authentic lens to our OOH work. To that end, we chose to celebrate Sprite in the most honest way possible—up close and personal through the use of macro liquid photography.