In 2007, Johannes Leonardo was conceived at a restaurant on the corner of 1st and 1st in downtown Manhattan - what Kramer called "the nexus of the universe"
Johannes Leonardo's manifesto.
Johannes Leonardo’s first website was a surreal Man Ray esque expression of the modern word of mouth. The lips, they belonged to Ferdi's ex-girlfriend.
Our second site was inspired by the entrepreneurial spirit – always seeing the glass half full. We put Jan’s daughter Indie to work at the age of 4.
The first 4. December 4th, 2007.
THAT INTRODUCES A NEW SOCCER BOOT TO THE WORLD...
The work would go on to win industry accolades everywhere, including two Gold Lions, one for best original song.
Our Tiananmen Square film debuts at the TED conference in Monterey, where Jan and Leo were introduced by Chris Anderson as the ‘world’s best creative director team’.
..AND THEN MAKE THE WORLD A LITTLE BIT SMALLER.
THE INDUSTRY TAKES NOTICE...
In 2008, Jan and Leo (illustrated versions of them) were featured on the Creativity 50 cover, alongside Mark Zuckerburg and Zaha Hadid.
Our first office came with views overlooking the Hudson River, but with our heads down in work we missed the miraculous "Sully" plane landing.
..AND IN TRUE START-UP SPIRIT WE STOP AT NOTHING FOR GREAT WORK.
With pitch after pitch, and sometimes not enough time in between, a helicopter proves to be the only option to get our team to a meeting on time.
WE BEGIN OUR WORK WITH GOOGLE. WORK THAT THEIR TOP EXECS SHARE WITH THE WORLD...
Co-founder Larry Page shares Google's latest Instant search tech with our Bob Dylan film at Google I/O.
Eric Schmidt deemed our Demo Slam campaign tweet-worthy, putting it in the company of just 85.
...AND THAT TALK-SHOW HOSTS WANT TO BE A PART OF.
Jimmy Kimmel, Maria Sharapova, and Weezer (among others) were all inspired by our Demo Slam campaign and created their own tech demos.
Founded in NYC, but based wherever the projects took us. Our relationships with Chanel and Clarins had us finding a home in Paris.
Photographer Ezra Petronio shot Jan, Leo and Ferdinando for Self Service N° 32.
WE BECOME THE SMALL AGENCY WITH THE BIG CLIENTS - “THE ONE TO WATCH”
“With clients like Google and Coke, this 50-person shop’s new-business chart looks like a tidal wave” - Shareen Pathak, Ad Age
For the second time, Jan and Leo are selected for the Creativity 50, their annual list of the year's most inspiring and influential creative figures.
Both Ad Age and Creativity declared us an 'Agency to Watch in 2011' on their annual Agency A-Lists.
We were Ad Age's Small Agency of the Year, Silver in 2011. Small we were indeed, all of our names fit just perfectly on this shirt (worn proudly by our General Manager, John McCarthy as he accepted the award).
By 2012, Mad Men comparisons abound.
Forbes selected Jan and Leo for their "Madder Men" feature - and they indeed looked the part, wearing Louis Vuitton and drinking martinis.
"The ads that do break through the flood tide of pablum come, more often than not, from a shifting handful of hot agencies - the Sterling Cooper Draper Pryces of today...newer shops, like Droga5, Mother, and Johannes Leonardo, climb on or fall off based on their ability to convince clients that they can navigate the fractured way americans consume media today." - Nick Summers, Newsweek
We develop a healthy detachment from awards
Our awards box grows - home to the agency's first Gold Lion won for Nomis' Damn Boots in 2008, the inaugural Mobile Grand Prix for last year's Project Re: Brief, and everything in between.
We shared the stage with Ad Legend Harvey Gabor and our friends at Grow Interactive to accept the inaugural Mobile Grand Prix at Cannes 2012.
90-year-old Harvey Gabor wins the Grand Prix for the newest medium at Cannes - the Mobile Lion.
15 COUNTRIES AND COUNTING
Having fun with those colorful bikes on the Google Campus in Mountain View.
The agency taking advantage of our NYC home - happy hour with a view of the Three Bridges.
JL Football Club Backup Goalee / Agency Producer sneaking in a little work on the sidelines.
Some of the team bonding with their tour guide at the Bacardi distillery in San Juan, Puerto Rico.
A scene from our most recent Holiday Dinner.
The JL Surf Truck and its surfers on an early morning trip out to Long Beach.
A great sunset capture while on set overlooking Santiago, Chile.
THEN WE MOVED INTO OUR NEW HOME.
AND THE STORY CONTINUES...